Titled ‘Spirit of the Holidays’, the advert films seven of people of various ages, ethnic origins and sexualities who “represent good and right causes”.
The ad, which lasts one-minute and 40 seconds, includes anecdotes and images referring to LGBT rights, the Black Lives Matter movement, the relationship between black American youths with police officers, transgender issues and the refugee crisis.
Seven-year-old Zea Bowling, opens the advert saying: “People should let people be whoever they want to be.”
Straight after, the video cuts to the speech made by the child activist Zianna Oliphant who spoke before Charlotte City Council after Keith Lamont Scott was murdered.
In a flurry of tears on the pre-recorded video, she said: “We need our fathers and mothers to be by our side.”
Referring to Donald Trump’s election win, Microsoft wrote in the advert: “The year has been challenging for many because much of what we hear in the news can be negative”.
Microsoft added: “We wanted to lift people up and remind them that ordinary people can make a difference.
“Our message focuses on the spirit of the holidays, people coming together and celebrating what is good and right with the world – what unites us, instead of what divides us.”
Jazz Jennings, a teenager, who the company’s press release acknowledges to be one of the youngest public figures to identify as transgender, said: “Knowing that at least one adult cares can make the difference in the world to a transgendered youth. Be that person.”
Microsoft’s global advertisement chief Kathleen Hall described the advert as a moment of “setting differences aside and coming together”.