With an online reach far bigger than that of all other Templar bodies combined, the KTI has the social media power to make a real difference when it comes to health awareness campaigns.
Last year we ran a series of videos and information pieces to raise awareness of the huge number of undiagnosed gluten intolerance sufferers. The problem can have a devastating impact on the lives of victims, but because there is no medicinal cure the drug companies aren’t interested, so public awareness of the disease and its symptoms is very low.
By working with a number of allied and friendly online news outlets, we were able to co-ordinate an information campaign which reached hundreds of thousands of people. We know from direct feedback that a number of our followers were first stunned, and then delighted, to find the answer to the various health problems – ranging from stomach cramps and painful bloating, through to chronic anemia – that they or a friend or relative had been suffering.
By the way, every time you post one of our stories on social media, you help us to build our reach even further. So thank you and – how about forwarding this one. You never know who you may help…